How to Choose the Best Marketing Manager?
Simply put, the ‘manager’ you have is a very good source of data for business plans, monitoring and evaluation of your strategy. Therefore, you must choose and select the well, anyone you make it a decent reference and data sources. Among the many customers, of course not all be well pleased ‘manager’ it. Then, between a wish, you still have to choose who among them has ‘love’ to the product and your business, so they will be happy to give advice and objective. Indeed, it is best not reject entries from anyone, but clearly there are some people who do not have the capacity to give input and suggestions. Not a few customers who just cannot say. “It was good” when we asked their comments. But, generally, customers will feel very happy if given a chance to talk and express his opinion. Especially for the Indonesian market after the reform era began. Everyone wants to talk!
Exploiting Unpaid Manager
Of course there should be a good media to get the benefits of ‘free managers’ them. The first one we should have a suggestion system and Complain (complaints and suggestions system), i.e. a system for collecting data on complaints and suggestions. The ideal is that you yourself who met with those who complain and give suggestions, but you certainly will not be having much time for it. There are many examples of firm that opened the suggestion box and received a complaint that experienced by the customer. With this box, it is expected customers will write a complaint and he advised them to give to you through the box. Box is expected only by the authorized course, so are complaints or suggestions feel assured that it conveys will be to directly.
Unfortunately, the suggestion box is not quite able to walk properly after the lapse of three months. Usually we will not forget that we are preparing the box. We started to get rid of the box, or let it simply abandoned. There are also companies that provide an envelope that has written the company to use address submits suggestions, complaints and criticisms. These suggestions can be sent by mail directly to us. Another way to utilize the ‘manager’ is by customer satisfaction surveys (customer satisfaction surveys). We are conducting a survey to detect the customer comments. This survey can be conducted by mail, telephone or personal interview as we discussed above or the customer asked to fill out questionnaires.
Another way is to Ghost shopping (purchases shadow) of the Company sent a delegation to make purchases to other companies or to his own company. Mystery shopper reported the advantages and weaknesses of the waiter who served him. These systems usually require fees for transactions or for a fee for the perpetrators. Important ways that are rarely carried out by small-class companies is Lost customer micro-analysis (analysis of customers lost) Customers who disappeared was contacted again to reveal why they quit or move to another competitor.
Listen
Customer satisfaction would come if the services provided meet and even exceed their expectations. In this case the customer becomes the most important person for our company because the customer is the goal of our work. Customer does not rely on our company, but just the opposite company that depends on the customer. If companies have to understand this perception, the company will provide best service to retain customers and create a positive image for his company.
To do so, they only need to ask and listen. No more.
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